{"product_id":"greeting-card-the-soccer-players-copy","title":"Greeting card: The Cyclist","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn the drawers behind the counter at Fratelli Bonvini, there are printing plates - clichés - in lead, copper and wood, accumulated across more than a century of work for the businesses of Milan. The shop is going through them now, one by one: cataloguing, restoring, and digitising what each one prints.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis card is from a cliché number 47 in the 1909 archive: a racing cyclist hunched over the bars in mid-effort, in the spare line of mid-century Italian commercial illustration. \u003cmeta charset=\"utf-8\"\u003eThe original plate would only wear further if it were used to print, so Bonvini has digitised the image, cut a new magnesium matrix from the file, and pressed the design back onto paper from there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHere in pink - the colour Italian cycling has been printed in since La Gazzetta dello Sport launched the first Giro d'Italia in 1909, the year Bonvini opened its doors.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe cliché stays in the drawer, a silent witness. The design returns to use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eExclusive to Australia.\u003c\/p\u003e","brand":"Fratelli Bonvini","offers":[{"title":"Medium","offer_id":49270738551011,"sku":null,"price":14.0,"currency_code":"AUD","in_stock":true},{"title":"Small","offer_id":49270738583779,"sku":null,"price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/5230\/2051\/files\/Biglietti_Cliche_Piccolo_n_47_Pink-Cyclist_Fronte_jpg.webp?v=1778914812","url":"https:\/\/theleopard.com.au\/products\/greeting-card-the-soccer-players-copy","provider":"The Leopard","version":"1.0","type":"link"}