{"product_id":"greeting-card-the-choir","title":"Greeting card: The Choir","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn the drawers behind the counter at Fratelli Bonvini, there are printing plates - clichés - in lead, copper and wood, accumulated across more than a century of work for the businesses of Milan. The shop is going through them now, one by one: cataloguing, restoring, and digitising what each one prints.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis card is from a cliché number 35 in the 1909 archive: \u003cmeta charset=\"utf-8\"\u003ea choir of five singers gathered around a single open songbook, mouths in mid-note, drawn in the spare line of mid-century Italian commercial illustration. \u003cmeta charset=\"utf-8\"\u003eThe original plate would only wear further if it were used to print, so Bonvini has digitised the image, cut a new magnesium matrix from the file, and pressed the design back onto paper from there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe cliché stays in the drawer, a silent witness. The design returns to use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eExclusive to Australia.\u003c\/p\u003e","brand":"Fratelli Bonvini","offers":[{"title":"Medium","offer_id":49270730981603,"sku":null,"price":14.0,"currency_code":"AUD","in_stock":true},{"title":"Small","offer_id":49270731014371,"sku":null,"price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/5230\/2051\/files\/Biglietti_Cliche_Piccolo_n_35_Green-Choir_Fronte_jpg.webp?v=1778915149","url":"https:\/\/theleopard.com.au\/products\/greeting-card-the-choir","provider":"The Leopard","version":"1.0","type":"link"}