{"product_id":"greeting-card-omino","title":"Greeting card: Omino","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn the drawers behind the counter at Fratelli Bonvini, there are printing plates - clichés - in lead, copper and wood, accumulated across more than a century of printing for Milanese businesses. The shop is going through them: cataloguing, restoring, and digitising what each one prints.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis card is from cliché no. 1 of the 1909 archive - the first one in the catalogue. The character is the Omino, a little round man with his head tipped back and a vessel raised to his mouth, the kind of cartoon mascot that sold a generation of Italians their apéritifs and amari in the years either side of the war. The original plate would only wear further if it were used to print, so Bonvini has digitised the image, cut a new magnesium matrix from the file, and pressed the design back onto paper from there. Here in bright red.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe cliché stays in the drawer, a silent witness. The design returns to use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eExclusive to Australia.\u003c\/p\u003e","brand":"Fratelli Bonvini","offers":[{"title":"Medium","offer_id":49270713843939,"sku":null,"price":14.0,"currency_code":"AUD","in_stock":true},{"title":"Small","offer_id":49270713876707,"sku":null,"price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/5230\/2051\/files\/Biglietti_Cliche_Piccolo_n_1_Omino-Rosso_Fronte_jpg.webp?v=1778915723","url":"https:\/\/theleopard.com.au\/products\/greeting-card-omino","provider":"The Leopard","version":"1.0","type":"link"}