{"product_id":"greeting-card-fiat-yellow","title":"Greeting card: Fiat 1400 (yellow)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIn the drawers behind the counter at Fratelli Bonvini, there are printing plates - clichés - in lead, copper and wood, accumulated across more than a century of work for the businesses of Milan. The shop is going through them now, one by one: cataloguing, restoring, and digitising what each one prints.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis card is from cliché no. 50 of the 1909 archive: a Fiat 1400, designed by Dante Giacosa in 1950 as Fiat's first all-new postwar model - the rounded sedan that filled the streets of every Italian city while the country was rebuilding. The original plate would only wear further if it were used to print, so Bonvini has digitised the image, cut a new magnesium matrix from the file, and pressed the design back onto paper from there.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHere in soft yellow. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe cliché stays in the drawer, a silent witness. The design returns to use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eExclusive to Australia.\u003c\/p\u003e","brand":"Fratelli Bonvini","offers":[{"title":"Medium","offer_id":49270722101475,"sku":null,"price":14.0,"currency_code":"AUD","in_stock":true},{"title":"Small","offer_id":49270722134243,"sku":null,"price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/5230\/2051\/files\/Biglietti_Cliche_Piccolo_n_50_Fiat-Gialla_Fronte_jpg.webp?v=1778915339","url":"https:\/\/theleopard.com.au\/products\/greeting-card-fiat-yellow","provider":"The Leopard","version":"1.0","type":"link"}